101 Sales Email Templates You Can Use to Close More Deals

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Smart salespeople have known this for a while now: Email prospecting is one of the most effective ways to get in front of your potential customers.

If you’d like to join them, we’re going to make it easy for you.

We’ve put together a collection of 100+ sales email templates and examples that you can use to close more deals. These templates aren’t ‘ready to go’, rather they are here for inspiration. Your biggest success will come when you study these examples, make them relevant to your business and turn them into your own.

Your Cold Emailing Rules

  • Make it about them, not about you
  • Keep it short, ideally 4 sentences max (make it interest and mobile friendly)
  • Use language that’s conversational
  • The smaller the ask the easier to answer
  • Follow up, and follow up your follow ups
  • Make use of the outbound email automation tools available to optimize your process
  • BUT beware of the pitfalls of Email Tracking (open rates are almost vanity metric, what you really care about is engagement)
  • The more personalized, the better (e.g. their name, company, industry, competitors, unique situation, reference a real case, language they use offer a specific solution)

You ready? Lets do this.

Note: If you send out documents (presentations, proposals) as part of your sales process, join thousands of salespeople who send and track documents with Attach.

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Cold Email Templates

 

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Researched Outreach Email Templates

 

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Referral Outreach Email Templates

 

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LinkedIn Outreach InMail Templates

 

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Follow Up Email Templates

 

First Follow Up

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Follow up to a first conversation

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Second Follow Up

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Third Follow Up

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After a Voicemail

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Break Up

 

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Trial

 

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Startup

 

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Other

 

Viewing content alert (e.g. opened an Attach link)

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Responding to a request to match competitors pricing

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Sequence

 

First Email

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Second Email

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Third Email

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First Email

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Second Email

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Third Email

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First Email:

 

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Third Email:

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Fourth Email:

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First Email

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Second Email

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Third Email

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Fourth Email

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Fifth Email

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Inbound

 

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Subject Lines

 

Ben, loved your tweet yesterday (source)

Ben, love what you guys are doing at Datanyze (source)

Appropriate Person?

Right Direction?

Quick Question? (source)

[Mutual connection] recommended I get in touch. (source)

Ideas for [thing that’s important to them]. (source)

Question about [recent trigger event]. (source)

Question about [a goal they have]. (source)

Thoughts about [title of their blog post]. (source)

Have you considered [thought / recommendation]? (not your service!) (source)

(Name), quick question for you. (source)

[Referrer] said you might be able to answer this question.

 

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Opening Lines

I noticed you … (source)

[Mutual connection] mentioned … (source)

I Saw that we both … (source)

I loved your post on … (source)

Congratulations on … (source)