At a first glance, being able to tell if a particular person has opened your email seems like a blessing. But when you understand their pitfalls, you quickly realize not all is as it seems. Here’s what you can do instead to really understand what happens on the other side.
Sales productivity is not about making more calls or sending out more emails. It’s about being smart with your time to increase the velocity of your sales process. We looked at research across a number of sources including Sales Benchmark Index, Forrester, Gartner, Salesforce, Vorsight, TOPO, InsideSales.com, the Bridge Group, and Harvard Business Review to give you a data-driven approach to sales productivity.
So, what’s wrong with attaching sales presentations and proposals to your emails? It’s like setting up a website without Google Analytics, or going on a date blindfolded. You miss the feedback they’re sending out through their ‘digital body language’.
Let me explain.