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New Product Marketers: Here is How to Immediately Align Sales and Marketing

New Product Marketers: Here is How to Immediately Align Sales and Marketing

by Chris Pagnutti | Jun 20, 2017 | sales enablement | 0 comments

Back to Blog As a product marketer, I’m sure you’ll agree with me on this: aligning the sales and marketing teams is by far the most challenging aspect of your work. After all, the disjoint between the two is practically legendary. BUT, it’s your responsibility to...
This is How to Get Salespeople to Actually Use Your Sales Content

This is How to Get Salespeople to Actually Use Your Sales Content

by Chris Pagnutti | Jun 13, 2017 | sales enablement | 0 comments

Back to Blog As a product marketer, I’m sure you’re always looking for ways to get your sales team to use your sales enablement content. (And I’ve recently written a couple of different posts to help you build an effective sales content library and unlock strategies...
6 Elements You Can Safely Remove from Sales Proposals

6 Elements You Can Safely Remove from Sales Proposals

by Chris Pagnutti | Jun 8, 2017 | blog | 0 comments

Back to Blog I’m sure you know this already – your sales proposals must be short and to the point if you want it to make an impact on a prospect. But knowing exactly what needs to stay and what you should leave out can be confusing. And that’s why I put together...
The Truth About Email Attachment Tracking (And How to Do It Better)

The Truth About Email Attachment Tracking (And How to Do It Better)

by Chris Pagnutti | May 23, 2017 | sales enablement | 0 comments

Back to Blog Frustrating, isn’t it? You send a sales proposal to a lead… and then, begin to worry whether they’ve even seen it. Or what was their reaction to your ideas. Tracking email attachments is one way to provide you with at least some insight into your...
How to Unlock Sales Content Adoption with 3 Innovative Strategies

How to Unlock Sales Content Adoption with 3 Innovative Strategies

by Chris Pagnutti | May 16, 2017 | sales enablement | 0 comments

Back to Blog As a product marketer, I bet you constantly hear salespeople complain about how much time they waste hunting down content. And so, what do you do? You build a best-in-class content library and then… get a feeling that they still don’t use your content!...
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