Back to Blog Look, it’s no secret that salespeople can be one of your most valuable assets when it comes to content development. There’s no question that they could provide critical insight into the types of content that would work best for your clients. But I’m sure...
Back to Blog Look, as a product marketer, I’m sure you want to create the best possible sales documents to help your reps close more deals. But, that doesn’t mean it’s easy figuring out which documents actually make an impact. And that’s exactly why I’ve put together...
Back to Blog As a product marketer, I’m sure you’ll agree: There’s nothing more frustrating than finding out sales has been creating and distributing their own content. After all, it’s you who typically generates content for them. You build a content library to help...
Back to Blog As a product marketer, I’m sure you’ll agree with me on this: aligning the sales and marketing teams is by far the most challenging aspect of your work. After all, the disjoint between the two is practically legendary. BUT, it’s your responsibility to...
Back to Blog As a product marketer, I’m sure you’re always looking for ways to get your sales team to use your sales enablement content. (And I’ve recently written a couple of different posts to help you build an effective sales content library and unlock strategies...
Back to Blog Frustrating, isn’t it? You send a sales proposal to a lead… and then, begin to worry whether they’ve even seen it. Or what was their reaction to your ideas. Tracking email attachments is one way to provide you with at least some insight into your...
Back to Blog As a product marketer, I bet you constantly hear salespeople complain about how much time they waste hunting down content. And so, what do you do? You build a best-in-class content library and then… get a feeling that they still don’t use your content!...
Back to Blog I’m sure it’s something you already know very well - a good sales enablement tool will help you create a strong content library that will allow sales teams to find, and utilize content in their work. But I bet you struggle to identify what to actually...
Back to Blog Looking for inspiration when creating your own Case Studies? We've collected 21 real case study examples to help you create your own sales collateral. Read our guide to writing winning case studies here. <center><h2>Case Study...
Back to Blog You've identified and connected with your prospect, explored their situation, and booked a meeting. Your prospect is getting close to making a decision, but first you have to give them your sales presentation. Things are getting serious. Your sales deck...
Back to Blog Irritating, isn’t it? You’ve put together a whole content library that could help your sales team quickly close one deal after another. But no one’s using it! What’s worse, you constantly hear the sales complaining at the lack of resources that would aid...
Back to Blog If you've ever spent hours trying to perfect a sales proposal, then I'm sure you'll agree with me on this: Putting such document together requires an equal knowledge of selling and psychology. And the problem is that you might have a breadth of knowledge...
Back to Blog I’m sure you know this already: stock photos can help you make proposals (or any other sales documents, at that) more engaging and pleasing to view. But unfortunately, to achieve this, you need to do a bit more than just paste a picture on a page. Sorry....
Back to Blog Look, the data doesn’t lie - 80% of product marketers choose content as the primary channel to achieve their goals. (source) At the same time, depending on the data you use, from 49% to 60% of marketers admit to struggling with content creation. Crazy,...
Back to Blog If you’ve been struggling to discover product benefits that would engage your audience... ...AND... You constantly find yourself iterating your positioning statement in the hope of finding that one thing that could convince potential users to try out your...
Make sure you have the right sales content to match your buyers journey, help them through each stage of the buying process and increase your hit rate.
95% of buyers select a vendor who provides them with ample content to help navigate through each stage of the buying process. In this post I’ll explain to you why incorporating content into your sales process could help you close more deals…and I’ll show you how to do it.
Sales decks are an essential tool in selling. But prospects rarely respond to your slides on their own accord. Here’s how to create a sales deck that sells.
The idea of ‘dogfooding’ your own product is one we take to heart.
Here at Attach we use our own product for sales, marketing, fundraising, investor updates and recruitment. Through our own experiences, combined with what we’ve learned from the data and our users, we’ve developed a few best practices.